Third Marble strives to keep our White Label Google Ads management and SEO services affordable for both new and established agencies. To maintain streamlined pricing, we’ve clearly defined what is included in our service fees, what is available for an additional cost, and what we do not offer. Below are the components included in our per-client service fees.

Required for Google Ads Signup

Please keep in mind that our goal is to get your client onboarded as quickly as possible. We rely on you as the agent to strategize with your clients before signing them up for service. We require that you provide us with basic details at the time of your signup. If you do not have the following information when filling out your signup form, we will politely decline your signup until you have all the information required.

• Client's website or landing page (Final version)
• What services you would like us to advertise
• We will advertise for each service you put on the form. Please do not put all your client's services unless that is what you want from the team
• There must be a landing page that clearly defines the service/products they’re looking to advertise
• Geotarget (Radius preferred by Google, or zip codes, states, cities, countries)
• Your client's Google Ads ID (Looks like a phone number in the top left of the screen; we prefer to work with your client's account if they have one)
• Your client's Google Ads budget
• What type of ads you would like us to run (Search, Display, Remarketing, YouTube, Shopping, Performance Max)
• Your client's credit card information (Unless already loaded in Google Ads)
• Your agency's credit card information for invoicing (Setup will not begin until we have it)

All Additional Google Ads Account Setups

• Onboarding via email
• Creating or linking to your clients Google Ads account
• Verifying or setting up Payments Profile
• Keyword research
• Ad copywriting
• Ad extensions
• Addition of our initial negative keyword list 
• Setup of initial monthly reporting (excluding conversion data)
• Set client goals for advertising (Third Marble will set initial goals if no goal is provided by the agent).
• Requested Ad Preview for approval for new campaigns (After 5 days of no response from the agent, onboarding will turn your ads on and pass the account to your Account Manager).
• Google Ads account passed to your Account Manager
• Reviewing suggested adjustments for takeover accounts via email
• One Conversion Tracking setup per account via Google Meet
• Removal of non-valuable conversion tracking
• For lead generation websites: Google Ads default phone call tracking (1 number) or CallRail setup for 1-5 phone numbers (Third Marble does not cover CallRail fees)
• For lead generation websites: Up to 2 form fill tracking for first-party forms
• For e-commerce websites: purchase conversions with Google Analytics

• Management of Search, Display, Remarketing, YouTube, Shopping, Performance Max campaigns
• Dedicated Account Manager for your agency
• Contact with 1 representative from your agency
• Monthly report with your logo emailed to the agency rep on the 2nd of each month
• Daily monitoring
• Regular Optimization of account (As applicable for campaign type)
• Keyword/signal research as needed
• Managing negative keywords
• Reviewing search terms for new keywords/signals and negatives
• Adjustments for bidding, keyword bids, geo-targeting, ad extension, ad copy, and A/B testing ads for higher response rates
• Monitoring account for click & conversion data (count, quality, cost)
• AM strategizing with Lead Optimizer
• Optional monthly strategy meeting with Account Manager to cover all managed accounts
• This is a good place to discuss client goals, managing client expectations, and the general progression of the campaigns we are managing
• Campaign adjustment requests for services/products advertised, budget, geo-targeting, client, or agent-requested addition of keywords or negatives can be sent via email to your Account Manager
• Agent questions regarding the client's account can be submitted via email to your Account Manager
• If a client is unhappy with results or experiencing poor leads, please email us as needed
• If they are general questions about our strategy, navigating Google Ads, or anything outside of our services, please reference our TMM Help Sessions or bring them up during your monthly strategy meeting with your Account Manager
• Update monthly reporting to include conversion data once the account starts tracking conversions consistently

Required for SEO Signup

Please keep in mind our goal is to get your client onboarded as quickly as possible. Therefore, we recommend that you prepare for your onboarding by gathering the following from your client beforehand. If we do not have the following information within 5 business days of your signup we will politely decline your signup until you have the access we require.

• Client's website URL (website must be completed and live)
• What type of SEO services would you like (Local or National) 
• How many pages you would like us to optimize per month
• Any additional locations where you would like citation service and/or Google Business Profile optimization (Local Only)
• Your agency's credit card information for your Third Marble invoicing (we will not begin any setup until we have it)
• Admin/Owner Access to
• Backend of your client's website
• Your client's Google Analytics, Google Search Console, and Google Tag Manager
• If your client does not have these, we will set them up 
• Business Listings Form Completed (Local SEO Only)
• How we will build citations for your client's business
• Google Business Profile (Local SEO Only)

SEO Account Setup

• Onboarding via email
• Collecting all required access and information for service (See Required for SEO Signup section above)

SEO Service

• Two onboarding meetings with an SEO Strategist: one initial strategy meeting and one plan of attack meeting
• To review what is included in our Local SEO or National SEO service
• Dedicated Account Manager for your agency
• Contact with 1 agency rep
• Quarterly report review with an SEO Strategist
  

Not Included in Per Client Service Fee

Third Marble aims to keep our White-Label Google Ads management and SEO services affordable for both beginning and more established agencies. To keep our pricing streamlined, we've honed what falls within our service fees, what we can do for an additional fee, and what we do not do as a company. Listed below are examples of what is not included in our per-client service fees.

• Click budget financing
• $200 Fee - Rework of campaigns setup due to changes from client or agent after signup form is completed and before account is passed to your Account Manager
• Ex: Setting up a new Google Ads account, after submitting a previously existing Google Ads account, and requesting us to redo an already completed setup in the new Google Ads account
• Manage Local Service Ads (Also known as Google Guaranteed Ads)
• $50/month/per contact - Every additional contacts will incur an additional fee
• Setup of a client’s GMC
• 60 Minutes for $200 - Google Merchant Center Help Session
• Fixing GMC product feed issues
• 60 Minutes for $200 - Google Merchant Center Help Session
• Any Google Analytics work outside of installation and conversion tracking setup
• 45 Minutes for $249 - Google Analytics Help/ConsultingLINK
• $200 Fee - Additional Conversion Tracking
• Updating conversion tracking due to website changes, additional forms, new phone numbers, and new landing pages
• 6+ CallRail phone numbers
• Third-party form fills
• 3+ first-party forms
• Google Analytics setup for E-commerce accounts
• Process advertiser verifications (need instructions or video for Agencies)
• Create, design, maintain, and host landing pages and/or websites, or improve page download speed times
• Write content
• Writing ad content that isn’t on the landing page
• Create or edit logos, images, and/or videos
• We will pull from your client's website for your approval, or you can provide images/logos. If you don't provide a link to your video for YouTube ads, we will decline your signup
• $100/hour, 1 hour minimum - White-Labeled meeting with your client
• We present ourselves as members of your team from a generic internal email
• $50 flat rate per request - Custom Reporting outside of monthly reports 
• Includes manual reporting in the form of custom emails, weekly reporting, and email requests for updates on the account. Please use your monthly meeting with your Account Manager for updates
• 60 Minutes for $299 - Google Ads Navigation Training
• 45 Minutes for $249 - Google Analytics Help/Consulting
• 60 Minutes for $499 - Website Conversion Assessment
• 60 Minutes for $200 - Google Merchant Center Help
• 30 Minutes for $200 - LSA Ads Training

• Local SEO
• $100/Month Per Location - Additional Locations
• $300/Month - Additional Backlinking
• $50/Month Per Location - GBP (Google Business Profile) Review Response
• $50/Month Per Location - Add GBP Posting and Images
• Content Writing (add to website)
• Website Development, Building Additional Page/s, and/or Improve Page Download Speeds Times
• $100/hour, 1 hour minimum - Meeting with SEO Specialist (Quarterly meeting included in per client service fee)
• Social Media Posts/Content Development
• Video Creation and/or YouTube video SEO

To discuss potential new accounts you can schedule a call via THIS LINK. Please provide your potential clients URL so our representatives can prepare for your call. We’re happy to discuss potential strategies or services that may be of interest to your client.

Please keep in mind that we rely on you as the agent to plan and strategize with your clients regarding their marketing plans. This includes but is not limited to requesting seasonal changes, increasing or decreasing budgets, what services they want to advertise, and how they measure the success of an account. We will happily implement those plans using our Google Ads and SEO services.

• $50/30 Minutes, 30-minute minimum - Requests for additional research or training
• Consult on your marketing plans, messages, strategies, etc., other than as they pertain to Google Ads or SEO implementation
• Planning and scheduling seasonal shifts based on your client's business
• Consulting on what services your client should advertise
• Consulting on lead collection processes for your client’s business (our suggestion will always be to use first-party forms and/or a phone call)
• Consulting on your client's internal sales processes
• Consulting on your agency’s contracts or pricing
• Consulting on custom goal setting if you do not have the required data to set goals. (Example: Average Customer Value, Average Cost (Labor + Cost), Close Rate )
• $300/Hour - Planning or advising on custom marketing strategies, new messaging, or branding for clients