Our White-Label SEO and Google Ads Process for Scaling Agencies

What Service Level is Right for Your Clients?

We match service levels to the market competition and geographic scope of your client. Because search marketing isn't one-size-fits-all, we categorize our white-label packages to ensure the workload intensity aligns with the niche's difficulty, whether it’s a local repair shop or a national service provider.

What White-Label SEO/AI Packages Does Third Marble Offer?

• Basic SEO: Ideal for businesses in low-competition areas (under 30 local competitors). We focus on essential on-page updates and foundational link building.
  
  
• Enhanced SEO/AI: Designed for more competitive markets (20 to 100 competitors). This includes quarterly content creation and medium-authority backlinks to improve visibility in AI search results.
  
  
• Premium SEO/AI: Our most comprehensive tier for high-competition industries (50+ competitors). We provide monthly content, landing page optimization, and high-authority backlinks.
  

How Does Third Marble Approach White-Label Google Ads Management?

• Performance-Based Management: We focus on high-intent search terms that drive actual conversions, rather than just general traffic.



• Simple Pricing: Our flat-fee or percentage-based management costs are transparent, making it easy for you to bundle them into your own agency’s service agreements.

What is the Step-by-Step Third Marble Onboarding Process?

Once you sign up a client and complete the payment setup, we begin transitioning to become your agency's fulfillment partner.

1. Access Setup: An Onboarding Manager gathers the necessary technical access, including your client’s website backend and Google Properties (Analytics, Search Console, and Tag Manager). We verify that tracking is working correctly before any work begins.

2. Initial Strategy Meeting: We host an Initial Strategy Meeting to interview you about your client’s business. Since you know the client best, we rely on your insights regarding their most profitable services and their primary business goals.

3. Research & Strategy Development: Our team performs a full technical audit and keyword research. For SEO, we build an "Entity Map" to establish the client's topical authority. For Google Ads, we build the campaign structure and set up conversion tracking.

4. Plan of Attack: We present the custom plan to you for approval. We review the focus keywords and the baseline audit results to ensure you are comfortable with the direction before we move into the execution phase.

5. Implementation & Content: We begin the recurring work. For SEO, our content team works with you to produce AI-optimized content, blogs, and updates. For Google Ads, our team monitors the account daily, adjusting bids and refining keyword lists to improve performance.

6. Ongoing Performance Reviews: Transparency is a core part of our process. We meet with you regularly to review:

• Keyword rankings and website authority scores.
• Google Ads conversion data and cost-per-lead.
• Completed tasks and white-labeled reports for your client.

What Does the Third Marble Client Journey Look Like from Start to Finish?

Our three-phase agency journey moves from streamlined technical onboarding and tracking setup to monthly data-driven optimization focused on lowering CPL and building search authority. 

This foundation enables scalable expansion, allowing agencies to grow their revenue through geographic scaling and specialized service add-ons without the risk of long-term contracts.

Phase 1: How does Third Marble handle agency onboarding?

We begin with a streamlined technical onboarding designed to eliminate the need for in-house specialists. Our team manages the "technical burden," including:

• Comprehensive SEO and Google Ads audits.
• The complex setup of tracking codes and conversion pixels.
• Internal account configuration to ensure data accuracy from day one.
  
  

Phase 2: What is the monthly optimization process?

Once live, we transition into data-driven optimization. This is an active, recurring process where we refine your client’s strategy every 30 days. Our primary objectives during this phase are:

• Lowering Cost-Per-Lead (CPL): We lower CPL by aggressively cutting out wasteful ad spend and steering the budget toward high-intent "buyer" keywords that convert at a lower cost. Through continuous A/B testing of ad copy and landing page optimizations, we improve Quality Scores, which allows your clients to win top ad positions for less money than their competitors.
  
  
• Increasing Search Authority: Improving organic rankings through consistent SEO adjustments. We increase search authority through a balanced approach of technical SEO for crawlability, on-page SEO for AI-ready content relevance, and off-page SEO to build domain trust. This consistent optimization ensures your clients stay visible and authoritative as both search algorithms and AI technology evolve.
  
  
• Data Analysis: We analyze monthly conversion data and search trends to identify what’s working and what’s wasting budget. This allows us to pivot strategies in real-time, doubling down on high-performing tactics to ensure the campaign constantly evolves toward better results.
  
  

Phase 3: How does Third Marble help agencies scale?

The final stage is scalable expansion. Because we operate without long-term contracts, we focus on proving our value monthly. As your clients see a return on investment, we help you identify growth opportunities such as:

• Geographic Expansion: Scaling campaigns into new territories.
  
  
• Service Add-ons: Integrating specialized Google Business Profile (GBP) management.
  
  
• Upselling: Providing the data you need to confidently recommend higher service tiers to your clients.