Transform Your Agency with The Third Marble Academy
Why The Third Marble Academy?
With over 15 years dedicated solely to Google Ads and SEO management, our comprehensive syllabus gives new agencies the knowledge they need without the wasted time of trial and error.
Our webinars will cover the following and more!
- High-level overview of our processes for Google Ads management and SEO services to better inform your clients
- Types of Google Ads campaigns and how they're used to reach your clients' goals
- The basics of Google Ads navigation and important data points for clients
- How to manage your clients' expectations during and after the sales process
- What information is on every high-converting landing page
- How and when to upsell your clients to expand their marketing efforts with Google Ads and/or SEO
How Does The Academy Work?
By completing our webinars below, you'll have the information you need to feel confident in pitching your clients and applying for our Partner Plan!
- Explaining Google Ads & Free Resources
- Pushbacks & Managing Expectations
- Setting Goals with Your Clients
- What is SEO: Benefits & Managing Expectations
- Third Marble Onboarding Training
Once you've completed all five of our training sessions, you can:
- Apply to our Partner Program
- Complete a short review of our sessions with one of our sales experts
- Once approved for the Partner Program, you'll gain access to:
- Decreased monthly agency fees
- Free Access to Advanced Google Ads and SEO live webinars
- Free Access to Pre-Recorded Third Marble Academy Sessions
The Syllabus
Review our webinar lineup, complete with descriptions of each session.
Explaining Google Ads & Free Resources
In your first session, we will cover the sales funnel and what campaign types (or ad types) are appropriate for each stage. Gain a clear understanding of the types of ads and their best applications in your client's marketing plan.
We'll review the free resources we've made available to you on our website and how they can help you grow your Google Ads business.
Pushbacks & Managing Expectations
In your second session, we will review the top questions, pushbacks, and perspectives we hear from clients interested in Google Ads management.
One of the most challenging jobs is to manage your clients' expectations when starting with Google Ads. We'll share some of our top tips for making sure your clients know what to expect with Google Ads.
Setting Goals with Your Clients
Once you've made a plan for the best campaign type, you've managed your client's expectations. Next, you'll want to hone in on your client's goals. Most commonly, they'll say something like, "I just want results." We find that relying on data works best. So in your third session, we'll review how to work with your client on a goal so we can make sure we're all striving towards the same thing.
What is SEO, it's Benefits & Managing Expectations
In this session, we will provide a general overview of our Local and National SEO processes.
Third Marble Onboarding Training
Third Marble Onboarding Training introduces new agencies to our proven processes, tools, and client management strategies, giving you the confidence to pitch, manage, and grow your clients’ campaigns from day one.
