Easy Conversion Tracking Setup with Duda Sites

Our breakdown of how to easily track conversions using Duda Landing Pages.

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Why Conversion Tracking is Imperative for Google Ads Success

These days, there is a specialized CRM, Third-Party Form, or platform for every style of business. While it helps manage your client's business, it is often a roadblock to tracking your digital marketing conversions. Not tracking a valuable conversion, like form fills, negatively impacts your client's Google Ads.


Our recent studies of our accounts show that being able to track form fills can significantly improve a campaign's performance, deliver positive results to your client, and even drive down CPC/CPA.


If you find that you can't track your client's form fills, we HIGHLY recommend that you convince your client to build a landing page and use a first-party form for their Google Ads. We personally use Duda websites for our direct client's landing pages. We find Duda websites it's so easy and helps with conversion track so much, we'll happily give you our recipe. That's how much we want to track your client's conversions.


What You'll Need

Before beginning conversion setup you'll need to have following pieces ready.

  • Create or Access to Client's Google Tag Manager Account
  • Admin Access to Client's Google Ads Account
  • Complete Duda Landing Page with Native/First Party Form, setup with redirect to a thank you page


Ensure all documents are current and match the information in your Google Ads account. If you're a non-profit or in a specific industry, additional checks may apply.

1. Add your Google Tag Manager (GTM) Container ID

Start by adding your Google Tag Manager (GTM) Container ID to the Back End of Duda


  1. From Google Tag Manager, locate the GTM Container ID and copy it
  2. From Duda's dashboard, locate the Google Tools Settings
  3. Add the copied CTM container ID to the GTM field (as shown in the screenshot)
  4. Then publish your website update. You can do this by clicking the "Republish" button in the top right corner of the screen.


(How do I setup a GTM Container ID? What page am I added the container to in Duda? The Landing Page or the Thank You page?)

(What needs to be ready to go to start this process? Landing page, native form, setup a redirect to a thank you page?)

2. Test your GTM

After the installation is complete and you've republished your site, you'll want to test your installation by adding your website's URL to your GTM


  1. Click the GTM container ID to get the screenshot popup
  2. At the very bottom of that popup screen you will see "3. Test your website (optional)" - this is where you'll put your website's URL
  3. If the GTM is installed, you will see a green check mark next to your URL (see screenshot)


(Which website URL am I adding? The Landing Page or the Thank You page?)

3. Create your Google Ads conversion action

Open your client's Google Ads account and locate the create conversion action button


  1. Click the "Create Conversion Action" button and add your website's URL as depicted in this screenshot (where does this live in Google Ads?)
  2. Add your website's URL (which URL?)
  3. Select "Conversions on Website", then "Submit Lead Form"
  4. Follow the prompts to complete your conversion action (what prompts - is there additional prompts and specific settings we want them to use?)


(Is there any kind of naming convention we want them to use here? "LP Form Fill Agency Built")

4. Connect Your Conversion Action to Your GTM

Now that


  1. Click the GTM container ID to get the screenshot popup
  2. At the very bottom of that popup screen you will see "3. Test your website (optional)" - this is where you'll put your website's URL
  3. If the GTM is installed, you will see a green check mark next to your URL (see screenshot)


(Which website URL am I adding? The Landing Page or the Thank You page?)

Quick Tips

  • Double-check that your business details in Google Ads match your documents exactly.
  • If you're prompted for business operations verification, provide evidence of your legitimate activities (e.g., website links or additional docs).
  • Monitor your email and in-account notifications for deadlines (typically 30 days to start identity verification).
  • For agencies managing multiple accounts, verification is done per advertiser.

Once complete, you'll receive confirmation, and your ads can resume or continue without restrictions.